About

All too often, advertisers use people with disabilities as narrative shortcuts, robbing them of their humanity. We believe that the best brands instead seek to empower all people through the use of their offerings. We seek to create experiences that empower individuals and keep them excited to return.

Today, more than 55 million Americans live with some form of a disability. This translates to roughly 20 percent of the U.S. population. According to the American Institutes for Research, this market has a total after-tax disposable income of 490 billion dollars. Of that, 21 billion dollars can be categorized as discretionary income. Not included in these numbers, are family members and caretakers who further contribute to the market influence of this demographic.

While we have a depth of knowledge in accessibility, our goal is to strengthen brands through universal design; making experiences meaningful and accessible for all users.